What We Think

That research should provide clients with clear and simple solutions to (sometimes) complex issues. That results and recommendations be designed for implementation and action.

That the researchers role is to help dis­sem­i­nate research find­ings and to help pro­mote the value of research within client organisations.

That bet­ter research can be achieved by researchers really under­stand­ing and immers­ing them­selves in client busi­ness issues.


That respon­dents deserve more than they some­times get. Not in terms of finan­cial induce­ments to par­tic­i­pate in research, but in terms of what is some­times asked of them.

Respon­dents who are engaged (and chal­lenged) dur­ing research enjoy and par­tic­i­pate in it more fully than those who are not.

We think that research should seek not only to address client objec­tives, but also to chal­lenge respon­dents and retain their interest.

And that means elic­it­ing bet­ter qual­ity, more can­did, more emotionally-laced, responses. Which in turn yields bet­ter research.


We apply imag­i­na­tive think­ing to com­plex busi­ness issues and appre­ci­ate that cre­ative research design can some­times illu­mi­nate in ways that stan­dard research some­times fails.

We know too that imag­i­na­tive reports and deliv­er­ables serve to engage audiences.

And that cre­atively designed research tasks retain respon­dent interest.

We think that imag­i­na­tion and cre­ativ­ity is at the heart of all good research.


Talk­ing to peo­ple is at the heart of mar­ket research: And we think the dia­logue between researcher and respon­dent; agency and client deter­mines the suc­cess­ful out­come of research engagements.

As such, we attach great impor­tance to the role of effec­tive com­mu­ni­ca­tion: With respon­dents (e.g. doc­tors, Key Opin­ion Lead­ers, patients etc.) as well as with clients and research partners.

Our inter­views are designed to elicit responses that draw out moti­va­tions and under­ly­ing emo­tions from all the respon­dents we engage with. And our pre­sen­ta­tions are deliv­ered with impact, sim­plic­ity and clarity.


Research requires a huge amount of col­lab­o­ra­tion: with clients, research part­ners and respondents.

It’s our inten­tion to cre­ate mean­ing­ful part­ner­ships with our clients and field­work sup­pli­ers: to facil­i­tate strong, effec­tive col­lab­o­ra­tion at each step of the research process.