That the researchers role is to help disseminate research findings and to help promote the value of research within client organisations.
That better research can be achieved by researchers really understanding and immersing themselves in client business issues.
That respondents deserve more than they sometimes get. Not in terms of financial inducements to participate in research, but in terms of what is sometimes asked of them.
Respondents who are engaged (and challenged) during research enjoy and participate in it more fully than those who are not.
We think that research should seek not only to address client objectives, but also to challenge respondents and retain their interest.
And that means eliciting better quality, more candid, more emotionally-laced, responses. Which in turn yields better research.
We apply imaginative thinking to complex business issues and appreciate that creative research design can sometimes illuminate in ways that standard research sometimes fails.
We know too that imaginative reports and deliverables serve to engage audiences.
And that creatively designed research tasks retain respondent interest.
We think that imagination and creativity is at the heart of all good research.
Talking to people is at the heart of market research: And we think the dialogue between researcher and respondent; agency and client determines the successful outcome of research engagements.
As such, we attach great importance to the role of effective communication: With respondents (e.g. doctors, Key Opinion Leaders, patients etc.) as well as with clients and research partners.
Our interviews are designed to elicit responses that draw out motivations and underlying emotions from all the respondents we engage with. And our presentations are delivered with impact, simplicity and clarity.
Research requires a huge amount of collaboration: with clients, research partners and respondents.
It’s our intention to create meaningful partnerships with our clients and fieldwork suppliers: to facilitate strong, effective collaboration at each step of the research process.