What We Think (old)

Imaginative

We apply imag­i­na­tive think­ing to com­plex busi­ness issues and appre­ci­ate that cre­ative research design can some­times illu­mi­nate in ways that stan­dard research some­times fails.

We know too that imag­i­na­tive reports and deliv­er­ables serve to engage audiences.

And that inter­est­ing research tasks retain respon­dent interest.

We think that imag­i­na­tion and cre­ativ­ity is at the heart of all good research.