A quantitative study using conjoint analysis to identify physician and patient needs of infertility treatments and designed to support communications strategy.
Our Approach
Close collaboration with the client and a range of patient associations meant that we achieved a large sample facilitating a robust and reliable conjoint analysis. In total, 794 patients and 214 physicians from around the world completed an online, self-administered questionnaire.
The results:
Our report was concise and to-the-point thus helping our client to communicate key learnings from the research at an international conference attended by 5000 infertility specialists from around the world.