We couldn’t start an agency without asking some questions…
So we developed a questionnaire and asked a techie to put it online for us. We wanted to know what our clients, research partners and friends thought about potential names and colour palettes. Read our report to find out how we got to Brooks Pumfrey Research (and how many of you, use Linkedin and Facebook). And because we love research so much, we’ll be doing more surveys for your interest over the coming years – watch this space!
An online study was undertaken with client and supplier contacts as well as friends of Matt and Bridget…
- To understand which of a series of different agency names was most (and least) preferred, to gauge reactions to other communications issues (e.g. colour palettes) and to understand use of social software
- To convey the ethos of client and respondent engagement (which is an intrinsic part of our research philosophy)
- As a PR and marketing exercise (i.e. to communicate our intention of setting up an agency to key clients and to keep them updated on all relevant developments)
To see the results of this study, please contact Bridget or Matt.