A study designed to better understand dermatologists awareness, perception and knowledge of a specific skin condition; and to understand their confidence and ability to identify symptoms, diagnose and treat it
A preliminary qualitative phase consisting of in-office interviews with dermatologists in Lebanon, Saudi Arabia and Mexico. The qualitative research was undertaken to better gauge dermatologists’ knowledge, experience and familiarity of the skin condition – as well as to explore any cultural or market specifics that might represent barriers to diagnosis or treatment. Understanding generated during this phase of research was used to support design of the quantitative questionnaire.
A total of 303 interviews across 7 markets ranging from Algeria to Mexico; questionnaires were self-administered online, conducted via telephone or face-to-face via an offline version of the link. With such diverse markets, it was important to ensure that the method was suitable for each market, and as such some flexibility was required.
The questionnaire comprised primarily closed, but also some open-end questions – including key questions related to awareness and familiarity of the condition, attitudinal questions regarding confidence in diagnosing and treating it, use of treatments, drivers and barriers to usage as well as a focus on unmet needs.
Due to a wide range of physician attitudes to treatment and diagnosis, preference for treatment options and the numbers of patients seen and treated, research results were analysed and reports produced on an individual country basis. This provided a much greater, more nuanced understanding of the issues relevant to individual countries than would have been the case with an overall global report. In addition to individual country reports, we provided the client with a report comparing the differences between countries on a range of key variables and, a detailed interactive infographic for use by our client and affiliate companies.